The 60-minute Shopify performance audit
A step-by-step audit you can run in an hour — find what's slowing your store down and what to fix first.
Open playbook → Merchant Solutions
Run your Shopify store like a pro
Merchant Solutions for Shopify store owners — performance, SEO, conversion, checkout configuration, and operations playbooks. Plain-English guides, no jargon.
Featured playbooks
Solutions for every store
Practical, step-by-step playbooks you can act on this week — not generic advice you've read 100 times.
Shopify SEO checklist for 2026
Technical SEO, structured data, and content patterns that actually move rankings on a Shopify store.
Open playbook →Product page patterns that convert
PDP layouts, social proof, variants, and the small details that lift conversion 5–15%.
Open playbook →Checkout extensibility — what to migrate first
Plus, Advanced, and Standard merchants: what to move from Checkout.liquid and in what order.
Open playbook →Inventory & fulfillment playbook
Locations, transfers, multi-origin shipping, and the apps actually worth paying for.
Open playbook →How to evaluate a Shopify app in 10 minutes
A repeatable rubric for picking apps that won't slow your store down or lock you in.
Open playbook → By stage
What to focus on right now
Different stores need different priorities. Pick the column that matches where you are.
Just launched
- Set up Google Analytics 4 + Search Console
- Write your first 10 product descriptions
- Configure shipping zones & rates
- Install one (1) review app and stop
Growing
- Run the 60-minute performance audit
- Set up abandoned cart automation
- Add structured data for products & reviews
- Audit your top 5 traffic sources
Scaling
- Migrate from Checkout.liquid to extensibility
- Implement Markets for new regions
- Move analytics to Web Pixels
- Review your app stack — kill the bottom 20%
FAQ
Merchant Solutions FAQ
I'm not technical — are these guides for me?
Yes. Merchant Solutions guides are written for store owners and operators. Where a step requires a developer, we say so up front and link to the matching Developer Help post.
Do you recommend specific apps?
Sometimes. We only recommend apps we've used on real stores, and we always disclose any affiliate relationship. Most posts are app-neutral — they teach you the rubric so you can pick.
Will these tactics work on Shopify Plus?
Yes, and we flag Plus-only features (Functions on checkout, Scripts deprecation paths, Markets Pro, B2B) where relevant.
Can you audit my store?
StoreDev Hub itself doesn't take client work — we're an academy. We do publish a vetted directory of Shopify partners; ask via the contact form.
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